About me

Hi 👋 I'm Deni, a Product Designer based in Toronto, Canada.

My core strength lies in my creative courage. I am passionate about crafting visually stunning and engaging digital experiences that resonate with users and drive business growth. My design approach is driven by the urge to create meaningful connections between users and the products they use.

With a background in engineering and front-end development, and a recently completed Master's in Engineering Design, I've had the opportunity to work across various industries. This experience allows me to bring diverse perspectives to projects, enriching my problem-solving and collaboration skills. Also, I am a collaboration catalyst, I thrive in fast-paced environments where open-mindedness and curiosity are encouraged.

Outside of work, I love traveling, especially to countries rich in contemporary design. Travel broadens my perspective, exposing me to different cultural approaches to problem-solving and design. My most recent trip was to Vietnam, and it's safe to say, I am now a Pho 🍜 addict.

Let's work together sometime. 🙂

JP

Engineering Lead

Deni is a great communicator, making working with her a breeze. She asked thoughtful and critical questions in every interaction, and it was clear she had the crucial quality of empathy necessary to be a successful design and product professional.

Lisa M.

Design Director

Deni! It has been an absolute pleasure working with you, even if it was just for a few short weeks. Your contributions to the team were felt in each design sync and review. I always found myself nodding in agreement with all your thoughts and comments.

Karen B.

Manager, Design

You've been very instrumental in keeping our masterkey updated, reskinning key flows in old branding, as well as supporting other designers for testings and designs. You're also an expert in Figma! I like how you always use components to organize your files, even for design notes.

My work experience

Product Designer, Just

2022-2024

  • Partnered with CTO and engineering team to distil customer needs and design upsell features, including a margin agreement tracking tool, and dashboard visualizations, resulting in a 50% increase in PQL conversion.

  • Spearheaded the design of new onboarding flow, marketplace for brokers, and in-house administrative back office,  increasing customer acquisition +10 logos and reducing setup time for clients by 25%.

  • Successfully enhanced customer account security by designing the integration of a two-factor authentication on Just platform for over 100 clients.

Product Designer, Just

2022-2024

  • Partnered with CTO and engineering team to distil customer needs and design upsell features, including a margin agreement tracking tool, and dashboard visualizations, resulting in a 50% increase in PQL conversion.

  • Spearheaded the design of new onboarding flow, marketplace for brokers, and in-house administrative back office,  increasing customer acquisition +10 logos and reducing setup time for clients by 25%.

  • Successfully enhanced customer account security by designing the integration of a two-factor authentication on Just platform for over 100 clients.

Product Designer, Just

2022-2024

  • Partnered with CTO and engineering team to distil customer needs and design upsell features, including a margin agreement tracking tool, and dashboard visualizations, resulting in a 50% increase in PQL conversion.

  • Spearheaded the design of new onboarding flow, marketplace for brokers, and in-house administrative back office,  increasing customer acquisition +10 logos and reducing setup time for clients by 25%.

  • Successfully enhanced customer account security by designing the integration of a two-factor authentication on Just platform for over 100 clients.

Product Designer, RBCx Mydoh

Sep - Dec 2023

  • Collaborated on the engagement pod with cross-functional team of product managers, UX writers, and customer success and engineers to research, test and develop integrated payment solutions for over 100,000+ canadian parents and kids, resulting in increase in money movement within the Mydoh app by 35%

  • Conducted unmoderated user testing on payout flow enabling parents successfully pay kids for completed tasks,  iterated and analyzed feedback improving task flow usability by 20%.

  • Developed and delivered Design System component refresh and documentation guidelines, reducing development efforts by 60%.

Product Designer, RBCx Mydoh

Sep - Dec 2023

  • Collaborated on the engagement pod with cross-functional team of product managers, UX writers, and customer success and engineers to research, test and develop integrated payment solutions for over 100,000+ canadian parents and kids, resulting in increase in money movement within the Mydoh app by 35%

  • Conducted unmoderated user testing on payout flow enabling parents successfully pay kids for completed tasks,  iterated and analyzed feedback improving task flow usability by 20%.

  • Developed and delivered Design System component refresh and documentation guidelines, reducing development efforts by 60%.

Product Designer, RBCx Mydoh

Sep - Dec 2023

  • Collaborated on the engagement pod with cross-functional team of product managers, UX writers, and customer success and engineers to research, test and develop integrated payment solutions for over 100,000+ canadian parents and kids, resulting in increase in money movement within the Mydoh app by 35%

  • Conducted unmoderated user testing on payout flow enabling parents successfully pay kids for completed tasks,  iterated and analyzed feedback improving task flow usability by 20%.

  • Developed and delivered Design System component refresh and documentation guidelines, reducing development efforts by 60%.

Product Designer, AIDML

2021 - 2022

  • Managed the design process from concept to completion, organized prioritization workshops to align business goals, successfully reducing the launch timeline from 6 months to 3 months by utilizing agile methodology.

  • Led the successful launch of a AI chatbot into Dubai and Nigeria, onboarding 5 businesses and driving 80% of customer interactions. Achieved a 48% improvement in query resolution and a 30% increase in product adoption.

Product Designer, AIDML

2021 - 2022

  • Managed the design process from concept to completion, organized prioritization workshops to align business goals, successfully reducing the launch timeline from 6 months to 3 months by utilizing agile methodology.

  • Led the successful launch of a AI chatbot into Dubai and Nigeria, onboarding 5 businesses and driving 80% of customer interactions. Achieved a 48% improvement in query resolution and a 30% increase in product adoption.

Product Designer, AIDML

2021 - 2022

  • Managed the design process from concept to completion, organized prioritization workshops to align business goals, successfully reducing the launch timeline from 6 months to 3 months by utilizing agile methodology.

  • Led the successful launch of a AI chatbot into Dubai and Nigeria, onboarding 5 businesses and driving 80% of customer interactions. Achieved a 48% improvement in query resolution and a 30% increase in product adoption.

UI/UX Designer, XCel

Mar 2020 - Dec 2020

  • Spearheaded the redesign and launched XCel mobile payment app for international payment processing across 5 countries, driving a 81% boost in daily active users within 2 months, compared to previous version. 

  • Working with developers and PMs, led XCel Business Merchant app that allowed over 100+ businesses to collect POS payments on the app, resulting in a 74% monthly retention.

UI/UX Designer, XCel

Mar 2020 - Dec 2020

  • Spearheaded the redesign and launched XCel mobile payment app for international payment processing across 5 countries, driving a 81% boost in daily active users within 2 months, compared to previous version. 

  • Working with developers and PMs, led XCel Business Merchant app that allowed over 100+ businesses to collect POS payments on the app, resulting in a 74% monthly retention.

UI/UX Designer, XCel

Mar 2020 - Dec 2020

  • Spearheaded the redesign and launched XCel mobile payment app for international payment processing across 5 countries, driving a 81% boost in daily active users within 2 months, compared to previous version. 

  • Working with developers and PMs, led XCel Business Merchant app that allowed over 100+ businesses to collect POS payments on the app, resulting in a 74% monthly retention.